06-075/1 - Going where the Ad leads you: On High Advertised Prices and Search where to buy

  • Authors
    Maarten C.W. Janssen, Faculty of Economics, Erasmus Universiteit Rotterdam; Marielle C. Non, Faculty of Economics, Erasmus Universiteit Rotterdam
  • Publication date
    August 25, 2006
  • Keywords
    consumer search; informative advertising
  • JEL
    D83; L11; L13; M37
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