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16-009/VII - A Commercial Gift for Charity


  • Authors
    Adriaan R. Soetevent, University of Groningen, the Netherlands; Te Bao, Nanyang Technological University, Singapore; Anouk L. Schippers, University of Groningen, the Netherlands
  • Publication date
    February 9, 2016
  • Keywords
    Market competition, Firm behavior, Charity-linked bundling, Charitable giving, Cause marketing
  • JEL
    D4, L2, L31