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02-124/4 - A Joint Framework for Category Purchase and Consumption Behavior

  • Authors
    Rutger van Oest, Tilburg University; Richard Paap, Faculty of Economics, Erasmus University Rotterdam; Philip Hans Franses, Faculty of Economics, Erasmus University Rotterdam
  • Publication date
    December 18, 2002
  • Keywords
    purchase incidence; brand choice; purchase quantity; consumption
  • JEL
    C35; C51; D11; D12; M31
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