05-038/1 - Internet Retailing as a Marketing Strategy

• Authors
  Maarten C.W. Janssen, Faculty of Economics, Erasmus Universiteit Rotterdam; Rob van der Noll, Faculty of Economics, Erasmus Universiteit Rotterdam, and CPB Netherlands Bureau for Economic Policy Analysis, The Hague
• Publication date
  April 11, 2005

• Keywords
  E-Commerce; Internet; multichannel competition; online uncertainty; online shopping convenience
• JEL
  D43; I13; M30