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10-014/3 - Biases in Willingness-To-Pay Measures from Multinomial Logit Estimates due to Unobserved Heterogeneity

  • Authors
    Vincent van den Berg, VU University Amsterdam; Eric Kroes, VU University Amsterdam; Erik T. Verhoef, VU University Amsterdam
  • Publication date
    January 28, 2010
  • Keywords
    Discrete Choice, Biases in WTP's, Multinomial Logit, Correlated Heterogeneous Marginal Utilities
  • JEL
    C13, C25
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