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18-095/VII - Fixed Costs Matter

  • Authors
    Jurjen (J.J.A.) Kamphorst, Erasmus University Rotterdam; Ewa (E.) Mendys-Kamphorst, CEG; Bastian (B.) Westbrock, Utrecht University
  • Publication date
    November 28, 2018
  • Keywords
    fixed costs, sunk costs, brand loyalty, switching costs, pricing
  • JEL
    D42, L11
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