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19-031/I - Cognitive Biases in Consumer Sentiment: the Peak-End Rule and Herding

  • Authors
    Erik Kole, Erasmus University Rotterdam; Liesbeth Noordegraaf-Eelens, Erasmus University Rotterdam; Bas Vringer, Erasmus University Rotterdam
  • Publication date
    May 1, 2019
  • Keywords
    Consumer sentiment, cognitive biases, peak-end rule, herding, feedback loops
  • JEL
    G41, E71, E32
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