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26-012/I - Leveraging Probability Distortion to Target Prevention: A Cardiovascular Screening Experiment in the Philippines

  • Authors
    Aurélien Baillon, emlyon Business School; Joseph Capuno, University of the Philippines Diliman; Aleli Kraft , University of the Philippines Diliman; Jenny Kudymowa, Rethink Priorities; Owen O'Donnell, Erasmus University Rotterdam
  • Publication date
    March 20, 2026
  • Keywords
    Prospect Theory, Probability Weighting, Behavioral Incentive, Lottery, Self-selection
  • JEL
    D81, D91, I12
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