Peer-to-Peer Sharing, Price Competition, and Consumers’ Awareness
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Series
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SpeakerClaudia Ranocchia (Tilburg University)
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FieldSpatial Economics
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LocationVrije Universiteit Amsterdam, De Boelelaan 1105, NU-4A67 (34/17T)
Amsterdam -
Date and time
November 12, 2026
12:00 - 13:00
Abstract
We present a novel model of product differentiation with two firms supplying either a standard or a circular variety of a good, the latter shareable on an online secondary market. Individuals, heterogeneous in usage intensity, either purchase the variety on the firsthand market or, once the circular product is shared, access it directly on the platform. We characterize the equilibrium as a function of sharing market maturity, usage intensity, marginal costs, and consumers’ level of concern for circularity. The latter is pivotal to our results and to fostering circular economy, but attention must be paid to avoid unintended feedback effects. Joint paper with Francisco J. André, Carmen Arguedas, and Sandra Rousseau.