The Role of Customer Mindset Metrics in Optimal Advertising Decisions
Vardan Avagyan (Erasmus University Rotterdam)
- Brown Bag in Business Economics - Marketing
Vardan Avagyan (Erasmus University Rotterdam)
Gianluca Antonecchia
Jan Blockx (University of Antwerp), Michele Cantarella (University of Helsinki), Sean Ennis (University of East Anglia), Alba Ribera Martínez (Universidad Carlos III Madrid), Bita Shabgard (Universitat de les Illes Balears) et al.
Bård Harstad (University of Oslo, Norway)
Bauke Visser
Mahdi Khesali (Max Planck Institute, Germany), Martin Sternberg (Max Planck Institute, Germany), Chen Li (Erasmus University Rotterdam), and Jan Stoop (Erasmus University Rotterdam)
Mike Baye (Indiana University, United States) and Dan Kovenock (Chapman University, United States)
Michiel van Crombrugge
Dana Sisak
Jori Korpershoek
Robert Dur
Ivo Arnold (Erasmus University Rotterdam)
Vladimir Karamychev (Erasmus University Rotterdam)
Otto Swank
Maria Cotofan
Vladimir Karamychev
Paul Bose
Thomas Gresik (University of Notre Dame, United States)
Benoît Crutzen
Otto Swank