The Role of Customer Mindset Metrics in Optimal Advertising Decisions
Vardan Avagyan (Erasmus University Rotterdam)
- Brown Bag in Business Economics - Marketing
Vardan Avagyan (Erasmus University Rotterdam)
Ana Scekic (Erasmus University Rotterdam)
Marco Gregori
Yadi Yang (ERIM, Erasmus University Rotterdam)
Michiel van Crombrugge
Yadi Yang