New Research Fellow: Yuri Peers
Yuri Peers is an Associate Professor of Marketing at the Vrije Universiteit Amsterdam.
Yuri's research interests are in the combination of marketing and applied econometrics. In particular, answering current substantive problems in marketing with econometric models.
He worked on a wide range of problems, such as new product diffusion, tourism, and entertainment marketing. The advanced econometric models, often with a focus on dynamic models, are the common denominator throughout all these projects. In recent research the focus is more and more on marketing with purpose, such as cause marketing, the dark side of immersion, and reducing returns in e-commerce.
Yuri's work is published in Marketing Science, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Operations Management, and Journal of Service Research.
Yuri obtained his PhD, "Econometric Advances in Diffusion Models," at Erasmus University Rotterdam in 2011, then spent two years as a post-doc at the University of Waikato (New Zealand) studying tourism dynamics and the impact of the business cycle on demand and marketing effectiveness. In 2013 he returned to the Netherlands, first to Erasmus University Rotterdam and in 2018 to Vrije Universiteit Amsterdam.