Jonne Guyt appointed Professor of Marketing at Amsterdam Business School
Jonne Guyt has been appointed Professor of Marketing at Amsterdam Business School, University of Amsterdam. His appointment took effect on 1 July.
Guyt has been affiliated with Amsterdam Business School since 2015, when he joined the Marketing section as Assistant Professor. He has been Associate Professor of Marketing since 2021. From 2018 to 2021, he was also a Visiting Research Professor at Católica-Lisbon School of Business, Portugal.
Research on Responsible Retailing
His research examines how retailers, manufacturers and policymakers can create markets that are both commercially successful and socially responsible. His work investigates topics including health taxes, sugar reduction, bottle deposits, price promotions and retail advertising, and their effects on consumer behaviour, public health and the environment. He combines causal research methods with large-scale retailer, consumer and web data to inform policy and business decision-making.
Guyt studied at Tilburg University, where he obtained a BSc in International Business and an MSc in Marketing Research, cum laude, in 2009. He completed an MPhil in Marketing, also cum laude, in 2011, followed by a PhD in Marketing in 2015.