Gerard Pfann is professor of econometrics of markets and organizations at the School of Business and Economics of Maastricht University, guest professor at the Swedish Institute of Social Research (SOFI) of Stockholm University, and professor of German-Dutch economic relations at University of Amsterdam by special appointment for the Duitsland Instituut Amsterdam (DIA). Gerard developed The Informed-Observer Approach to Decision Making in Firms, which combines in-depth interviews with firms’ decision makers, employee surveys, internal company data, and empirical micro-econometrics, aiming to improve the reality in the modeling of firms’ innovative dynamic decision-making processes. NWO awarded this novel multi-disciplinary research methodology with a PIONIER grant. Gerard is associate member elect of Nuffield College at the University of Oxford, founding editor of the Journal of Empirical Finance, and acted as Editor-in-Chief for the European Economic Review for more than a decade.