Martijn de Jong
List of publications
Gregori, M., de Jong, M. and Pieters, R. (2023). Response Aggregation to Obtain Truthful Answers to Sensitive Questions: Estimating the Prevalence of Illegal Purchases of Prescription Drugs Journal of Marketing Research, 61(5):821--838.
de Jong, M. and Pieters, F. (2019). Assessing Sensitive Consumer Behavior Using the Item Count Response Technique Journal of Marketing Research, 56(3):345--360.
Yang, C., Toubia, O. and de Jong, M. (2018). Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments Journal of Marketing Research, 55(6):783--800.
de Jong, M., Fox, J. and Steenkamp, J. (2015). Quantifying Under- and Over-reporting In Surveys Through a Dual Questioning-Technique Design Journal of Marketing Research, 52(6):737--753.
Yang, L., Toubia, O. and de Jong, M. (2015). A Bounded Rationality Model of Information Search and Choice in Preference Measurement Journal of Marketing Research, 52(2):166--183.
Almeida Camacho, N., de Jong, M. and Stremersch, S. (2014). The effect of Customer Empowerment on Adherence to Expert Advice International Journal of Research in Marketing, 31(3):293--308.
de Jong, M., Lehmann, D. and Netzer, O. (2012). State-Dependence Effects in Surveys Marketing Science, 31(5):838--854.
Toubia, O., de Jong, M., Stieger, D. and Fueller, J. (2012). Measuring Consumer Preferences Using Conjoint Poker Marketing Science, 31(1):138--156.
de Jong, M., Pieters, F. and Fox, J. (2010). Reducing Social Desirability Bias Via Item Randomized Response: An Application to Measure Underreported Desires Journal of Marketing Research, 47(1):14--27.
Steenkamp, J. and de Jong, M. (2010). A Global Investigation Into the Constellation of Consumer Attitudes Toward Global and Local Products Journal of Marketing, 74(6):18--40.
Steenkamp, J., de Jong, M. and Baumgartner, H. (2010). Socially Desirable Response Tendencies in Survey Research Journal of Marketing Research, 47(2):199--214.
de Jong, M., Steenkamp, J. and Veldkamp, B. (2009). A Model for the Construction of Country-specific, Yet Internationally Comparable Short-form Marketing Scales Marketing Science, 28(4):674--689.
de Jong, M., Steenkamp, J., Fox, J. and Baumgartner, H. (2008). Using Item Response Theory to Measure Extreme Response Style inMarketing Research: A Global Investigation Journal of Marketing Research, 45(1):104--115.
Donkers, B., Verhoef, P. and de Jong, M. (2007). Modeling CLV: A test of competing models in the insurance industry Quantitative Marketing and Economics, 5(2):163--190.