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Martijn de Jong

Research Fellow

Erasmus University Rotterdam
Research field
Organizations and Markets

List of publications

de Jong, M. and Pieters, F. (2019). Assessing Sensitive Consumer Behavior Using the Item Count Response Technique Journal of Marketing Research, 56(3):345--360.

Yang, C., Toubia, O. and de Jong, M. (2018). Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments Journal of Marketing Research, 55(6):783--800.

de Jong, M., Fox, J. and Steenkamp, J. (2015). Quantifying Under- and Over-reporting In Surveys Through a Dual Questioning-Technique Design Journal of Marketing Research, 52(6):737--753.

Yang, L., Toubia, O. and de Jong, M. (2015). A Bounded Rationality Model of Information Search and Choice in Preference Measurement Journal of Marketing Research, 52(2):166--183.

Almeida Camacho, N., de Jong, M. and Stremersch, S. (2014). The effect of Customer Empowerment on Adherence to Expert Advice International Journal of Research in Marketing, 31(3):293--308.

de Jong, M., Lehmann, D. and Netzer, O. (2012). State-Dependence Effects in Surveys Marketing Science, 31(5):838--854.

Toubia, O., de Jong, M., Stieger, D. and Fueller, J. (2012). Measuring Consumer Preferences Using Conjoint Poker Marketing Science, 31(1):138--156.

de Jong, M., Pieters, F. and Fox, J. (2010). Reducing Social Desirability Bias Via Item Randomized Response: An Application to Measure Underreported Desires Journal of Marketing Research, 47(1):14--27.

Steenkamp, J. and de Jong, M. (2010). A Global Investigation Into the Constellation of Consumer Attitudes Toward Global and Local Products Journal of Marketing, 74(6):18--40.

Steenkamp, J., de Jong, M. and Baumgartner, H. (2010). Socially Desirable Response Tendencies in Survey Research Journal of Marketing Research, 47(2):199--214.

de Jong, M., Steenkamp, J. and Veldkamp, B. (2009). A Model for the Construction of Country-specific, Yet Internationally Comparable Short-form Marketing Scales Marketing Science, 28(4):674--689.

de Jong, M., Steenkamp, J., Fox, J. and Baumgartner, H. (2008). Using Item Response Theory to Measure Extreme Response Style inMarketing Research: A Global Investigation Journal of Marketing Research, 45(1):104--115.

Donkers, B., Verhoef, P. and de Jong, M. (2007). Modeling CLV: A test of competing models in the insurance industry Quantitative Marketing and Economics, 5(2):163--190.