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Dorotic, M., Verhoef, P., Fok, D. and Bijmolt, T. (2014). Reward redemption effects in a loyalty program when customers choose how much and when to redeem International Journal of Research in Marketing, 31(4):339--355.

  • Affiliated authors
    Dennis Fok, Peter Verhoef
  • Publication year
    2014
  • Journal
    International Journal of Research in Marketing
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