The Role of Customer Mindset Metrics in Optimal Advertising Decisions
Vardan Avagyan (Erasmus University Rotterdam)
- Brown Bag in Business Economics - Marketing
Vardan Avagyan (Erasmus University Rotterdam)
Ana Scekic (Erasmus University Rotterdam)
Marco Gregori
Michiel van Crombrugge
Luuk van Maasakkers
Hong Deng
Yadi Yang