16-075/III - Flexible Mixture-Amount Models for Business and Industry using Gaussian Processes

• Authors
  Aiste Ruseckaite, Erasmus University Rotterdam, the Netherlands; Dennis Fok, Erasmus University Rotterdam, the Netherlands; Peter Goos, KU Leuven, Belgium
• Publication date
  September 12, 2016

• Keywords
  Gaussian process prior, Nonparametric Bayes, Advertising mix, In- gredient proportions, Mixtures of ingredients
• JEL
  C01, C02, C11, C14, C51, C52