17-014/III - Theravada Buddhism and Thai Luxury Fashion Consumption

• Authors
  Mao Ning, Dhurakij Pundit University Bangkok, Thailand; Michael McAleer, National Tsing Hua University, Taiwan; Erasmus University Rotterdam, The Netherlands; Complutense University of Madrid, Spain; Yokohama National University, Japan
• Publication date
  January 23, 2017

• Keywords
  Luxury fashion consumption, Purchasing motives, Buddhist beliefs, Marketing strategies, Thailand.
• JEL
  N35, Z12, Z13.