16-009/VII - A Commercial Gift for Charity

• Authors
  Adriaan R. Soetevent, University of Groningen, the Netherlands; Te Bao, Nanyang Technological University, Singapore; Anouk L. Schippers, University of Groningen, the Netherlands
• Publication date
  February 9, 2016

• Keywords
  Market competition, Firm behavior, Charity-linked bundling, Charitable giving, Cause marketing
• JEL
  D4, L2, L31