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05-038/1 - Internet Retailing as a Marketing Strategy

  • Authors
    Maarten C.W. Janssen, Faculty of Economics, Erasmus Universiteit Rotterdam; Rob van der Noll, Faculty of Economics, Erasmus Universiteit Rotterdam, and CPB Netherlands Bureau for Economic Policy Analysis, The Hague
  • Publication date
    April 11, 2005
  • Keywords
    E-Commerce; Internet; multichannel competition; online uncertainty; online shopping convenience
  • JEL
    D43; I13; M30
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