10-014/3 - Biases in Willingness-To-Pay Measures from Multinomial Logit Estimates due to Unobserved Heterogeneity

• Authors
  Vincent van den Berg, VU University Amsterdam; Eric Kroes, VU University Amsterdam; Erik T. Verhoef, VU University Amsterdam
• Publication date
  January 28, 2010

• Keywords
  Discrete Choice, Biases in WTP's, Multinomial Logit, Correlated Heterogeneous Marginal Utilities
• JEL
  C13, C25