18-095/VII - Fixed Costs Matter

• Authors
  Jurjen (J.J.A.) Kamphorst, Erasmus University Rotterdam; Ewa (E.) Mendys-Kamphorst, CEG; Bastian (B.) Westbrock, Utrecht University
• Publication date
  November 28, 2018

• Keywords
  fixed costs, sunk costs, brand loyalty, switching costs, pricing
• JEL
  D42, L11