18-077/VIII - Airfares with codeshares: (why) are consumers willing to pay more for products of foreign firms with a domestic partner?
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AuthorsGerben de Jong, VU Amsterdam, SEO Amsterdam Economics; Christiaan Behrens, VU Amsterdam, SEO Amsterdam Economics; Hester van Herk, VU Amsterdam; Erik (E.T.) Verhoef, VU Amsterdam
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Publication dateOctober 22, 2018
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Keywordsairline codesharing, marketing partnerships, consumer choice behavior, quality signaling, aviation industry
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JELL15, L93, M31