19-031/I - Cognitive Biases in Consumer Sentiment: the Peak-End Rule and Herding

• Authors
  Erik Kole, Erasmus University Rotterdam; Liesbeth Noordegraaf-Eelens, Erasmus University Rotterdam; Bas Vringer, Erasmus University Rotterdam
• Publication date
  May 1, 2019

• Keywords
  Consumer sentiment, cognitive biases, peak-end rule, herding, feedback loops
• JEL
  G41, E71, E32