19-056/III - Dynamics in clickthrough and conversion probabilities of paid search advertisements

• Authors
  Anoek Castelein, Erasmus University Rotterdam; Dennis Fok, Erasmus University Rotterdam; Richard Paap, Erasmus University Rotterdam
• Publication date
  August 19, 2019

• Keywords
  Clickthrough, Conversion, Search engine advertising, Dynamic, Endogeneity, Time-varying parameters, Bayesian
• JEL
  C32, C33, C11