\van Witteloostuijn\, A. and \van Wegberg\, M. (1992). Multimarket competition. Theory and evidence Journal of Economic Behavior and Organization, 18(2):273--282.
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Affiliated author
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Publication year1992
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JournalJournal of Economic Behavior and Organization
The multimarket perspective identifies potential entrants as existing firms in related markets. The paper uses this new framework to analyze entry strategies and entry deterrence. Successful entry-permitting and entry-deterring strategies require understanding of the feedbacks from the entry market to the home market and vice versa. The multimarket perspective integrates literature on industrial organization and strategic management.