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Brebner, S. and Sonnemans, J. (2018). Does the elicitation method impact the WTA/WTP disparity? Journal of Behavioral and Experimental Economics, 73:40--45.

  • Journal
    Journal of Behavioral and Experimental Economics
View publication

The size of the Willingness To Accept (WTA)/Willingness To Pay (WTP) disparity is compared using the Becker-DeGroot-Marschak (BDM) and multiple price list (MPL) methods. A robust WTA/WTP disparity is found using both elicitation methods. The MPL elicitation method appears to result in a slightly larger effect compared with the BDM method, contradicting claims that misconceptions specific to the BDM method are a driving force of the WTA/WTP disparity.