Paap, R. and Franses, P.H. (2000). A dynamic multinomial probit model for brand choice with different long-run and short-run effects of marketing-mix variables Journal of Applied Econometrics, 15(6):717--744.


  • Affiliated authors
    Philip Hans Franses, Richard Paap
  • Publication year
    2000
  • Journal
    Journal of Applied Econometrics