Paap, R. and Franses, P.H. (2000). A dynamic multinomial probit model for brand choice with different long-run and short-run effects of marketing-mix variables Journal of Applied Econometrics, 15(6):717--744.
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Affiliated authorsPhilip Hans Franses, Richard Paap
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Publication year2000
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JournalJournal of Applied Econometrics